Trout Lake Little League
Identity Design (Concept Work)
OVERVIEW
Trout Lake Little League is a place for kids in East Vancouver to learn and play baseball. Our goal was to redesign their identity and at least 3 assets for the organization. Our primary audience was young kids and families in East Van. Our secondary audience was current and potential volunteers for the organization.
PROCESS
ROLE
Branding
Web Design
TOOLS
Illustrator
Figma
TEAM
Claire Patten
Thu Nguyen
DURATION
6 weeks
OVERVIEW
Trout Lake Little League is a place for kids in East Vancouver to learn and play baseball. Our goal was to redesign their identity and at least 3 assets for the organization. Our primary audience was young kids and families in East Van. Our secondary audience was current and potential volunteers for the organization.
RESEARCH
My research included taking field observations at Trout Lake and East Van and researching the visual identities of other baseball teams. My teammates looked at historical archives, critiqued the team's current identity, and created stakeholder profiles. We found MiLB logos to be a good source of inspiration as their mascot-focused identities would be suitable for a kids team. We decided to lean on the expressive culture of East Vancouver as our main visual inspiration.
RESEARCH
My research included taking field observations at Trout Lake and East Van and researching the visual identities of other baseball teams. My teammates looked at historical archives, critiqued the team's current identity, and created stakeholder profiles. We found MiLB logos to be a good source of inspiration as their mascot-focused identities would be suitable for a kids team. We decided to lean on the expressive culture of East Vancouver as our main visual inspiration.
RESEARCH
My research included taking field observations at Trout Lake and East Van and researching the visual identities of other baseball teams. My teammates looked at historical archives, critiqued the team's current identity, and created stakeholder profiles. We found MiLB logos to be a good source of inspiration as their mascot-focused identities would be suitable for a kids team. We decided to lean on the expressive culture of East Vancouver as our main visual inspiration.