Lapu Lapu Festival
Motion Design (Concept Work)
OVERVIEW
We were asked to create three 5-second videos to capture the essence and experience of the Lapu Lapu Festival, a Filipino festival in Vancouver.
The first video focused on remembering victims of an attack that took place at the festival in 2025, the second focused on the festival’s food, the third focused on the festival’s celebratory atmosphere. We imagined that these videos would be shown to Filipino community members who use social media as well as general festival enthusiasts. We decided to create the video through motion graphics. The videos were united by: using the same visual style (gradients, grain, colours, patterned borders, illustration).
PROCESS
ROLE
Motion Design
TOOLS
AfterEffects
Illustrator
TEAM
Coco Borromeo
Lynn Wong
DURATION
6 weeks
OVERVIEW
We were asked to create three 5-second videos to capture the essence and experience of the Lapu Lapu Festival, a Filipino festival in Vancouver.
The first video focused on remembering victims of an attack that took place at the festival in 2025, the second focused on the festival’s food, the third focused on the festival’s celebratory atmosphere. We imagined that these videos would be shown to Filipino community members who use social media as well as general festival enthusiasts. We decided to create the video through motion graphics. The videos were united by: using the same visual style (gradients, grain, colours, patterned borders, illustration).
RESEARCH
Our process began by researching the festival's community impact and creating stakeholder profiles. We decided to dedicate one video each to the victims of the 2025 attack, food, and celebration.
MOODBOARD
We developed this moodboard to ensure consistency among the three videos.
STORYBOARDING + STYLE FRAMES
For this project, I focused on the video. memorializing the victims of the attack. I created style frames to flesh out my concepts further. A challenge that I initially faced was creating a composition that felt visually engaging yet reverent. The concept I decided to go with was having 13 flowers rise amongst the glow of a candle to represent the 13 victims. I chose to use lilies (a common funeral flower), and jasmine (the national flower of the Philippines).
MOTION DESIGN
The next step was creating the graphics in Illustrator and putting them in AfterEffects. Finding a background pattern that was not too distracting was challenging. The solution I came up with eventually was creating a border inspired by embroidery seen on barongs (a formal shirt Filipino men wear on occasions such as funerals).
I increased the vibrance of the background and flower stems to match the vibrance of my teammates' videos. I added an alpha matte in AfterEffects to make it look like the candle was lighting up the scene. "Kapwa" is a Tagalog term that refers to community. The typeface we put it in is called BBT Martires, which is a typeface inspired by Filipino sign painting.
AUDIO
The audio used in the first video is "Aking Bituin (O Ilaw)" by the Harana Kings. The Harana Kings is a Filipino musical group that specializes in serenades. I felt that the calm and soulful tone of the song matched the theme of the video. In the song, the speaker addresses his lover, comparing her to a light in the night sky. I chose an instrumental portion of this song as it best suited the length and timing of the video.
REFLECTION
I learned about Filipino culture, gained greater competency in AfterEffects, and learned to express reverence within a short time frame and alongside more celebratory messaging. We recieved positive feedback regarding thoughtful integration of Filipino culture and consistency between our videos.
RESEARCH
Our process began by researching the festival's community impact and creating stakeholder profiles. We decided to dedicate one video each to the victims of the 2025 attack, food, and celebration.
MOODBOARD
We developed this moodboard to ensure consistency among the three videos.
STORYBOARDING + STYLE FRAMES
For this project, I focused on the video. memorializing the victims of the attack. I created style frames to flesh out my concepts further. A challenge that I initially faced was creating a composition that felt visually engaging yet reverent. The concept I decided to go with was having 13 flowers rise amongst the glow of a candle to represent the 13 victims. I chose to use lilies (a common funeral flower), and jasmine (the national flower of the Philippines).
MOTION DESIGN
The next step was creating the graphics in Illustrator and putting them in AfterEffects. Finding a background pattern that was not too distracting was challenging. The solution I came up with eventually was creating a border inspired by embroidery seen on barongs (a formal shirt Filipino men wear on occasions such as funerals).
I increased the vibrance of the background and flower stems to match the vibrance of my teammates' videos. I added an alpha matte in AfterEffects to make it look like the candle was lighting up the scene. "Kapwa" is a Tagalog term that refers to community. The typeface we put it in is called BBT Martires, which is a typeface inspired by Filipino sign painting.
AUDIO
The audio used in the first video is "Aking Bituin (O Ilaw)" by the Harana Kings. The Harana Kings is a Filipino musical group that specializes in serenades. I felt that the calm and soulful tone of the song matched the theme of the video. In the song, the speaker addresses his lover, comparing her to a light in the night sky. I chose an instrumental portion of this song as it best suited the length and timing of the video.
REFLECTION
I learned about Filipino culture, gained greater competency in AfterEffects, and learned to express reverence within a short time frame and alongside more celebratory messaging. We recieved positive feedback regarding thoughtful integration of Filipino culture and consistency between our videos.
RESEARCH
Our process began by researching the festival's community impact and creating stakeholder profiles. We decided to dedicate one video each to the victims of the 2025 attack, food, and celebration.
MOODBOARD
We developed this moodboard to ensure consistency among the three videos.
STORYBOARDING + STYLE FRAMES
For this project, I focused on the video. memorializing the victims of the attack. I created style frames to flesh out my concepts further. A challenge that I initially faced was creating a composition that felt visually engaging yet reverent. The concept I decided to go with was having 13 flowers rise amongst the glow of a candle to represent the 13 victims. I chose to use lilies (a common funeral flower), and jasmine (the national flower of the Philippines).
MOTION DESIGN
The next step was creating the graphics in Illustrator and putting them in AfterEffects. Finding a background pattern that was not too distracting was challenging. The solution I came up with eventually was creating a border inspired by embroidery seen on barongs (a formal shirt Filipino men wear on occasions such as funerals).
I increased the vibrance of the background and flower stems to match the vibrance of my teammates' videos. I added an alpha matte in AfterEffects to make it look like the candle was lighting up the scene. "Kapwa" is a Tagalog term that refers to community. The typeface we put it in is called BBT Martires, which is a typeface inspired by Filipino sign painting.
AUDIO
The audio used in the first video is "Aking Bituin (O Ilaw)" by the Harana Kings. The Harana Kings is a Filipino musical group that specializes in serenades. I felt that the calm and soulful tone of the song matched the theme of the video. In the song, the speaker addresses his lover, comparing her to a light in the night sky. I chose an instrumental portion of this song as it best suited the length and timing of the video.
REFLECTION
I learned about Filipino culture, gained greater competency in AfterEffects, and learned to express reverence within a short time frame and alongside more celebratory messaging. We recieved positive feedback regarding thoughtful integration of Filipino culture and consistency between our videos.